Nowadays every site is becoming mobile-friendly. It’s becoming a necessity now. Building a mobile-friendly, or responsive website is easier then ever too. If you’re developing your site with HTML, you can use the Bootstrap framework. If you’re using a platform like wordpress, most themes or templates are already responsive!
But what if my site isn’t?
Well unfortunately, it might not be fast nor easy to make your site responsive. but data is showing that it is worth the time and investment.
I’m going to highlight two main reasons why it is necessary now to have a responsive website.
Despite all the thought about how you get penalized virtually for not having a responsive site, it looks bad to the audience too!
What if you had a user come to your site looking to buy a product, or browse your site on their phone? What if someone really likes your blog but can’t read it during the day without their computer?
Yes, if your user is confused or frustrated with your interface they might just leave you in the dust.
Think of it like this chart. When a user finds your site. You earned that click, you earned that user. Whether it was through paid clicks, organic traffic etc. You want that user to have a good experience. Then, you can convert them into an active customer
Ah yes of course, it will also affect your SEO. Google is becoming more strict about ranking pages and responsiveness is a key factor.
Recently, it has become more apparent that you need a mobile-friendly site. Why?
This is why. This is the percentage of Google search queries that were conducted on a mobile device since 2009. It’s pretty obvious how dominant this has become. So it’s understandable why they would make it such an important factor.
Also remember when optimizing for SEO: Google isn’t trying to trick you. Their business it to get the user typing a search query to the best possible result.
This means content is key. I’m sure you’ve heard it enough but I need to stress it more. You want to be the best content out there.
FAQ for "Responsive Website Design"
There are many ways you can achieve this. If you wanted to do it yourself using CSS. You can put the following html tag in the head section of your page:
< meta name="viewport" content="width=device-width, initial-scale=1.0">
Then you can design your CSS using percentages (so they stay in proportion with everything on your page). You can also read into using the CSS Grid layout. The CSS Grid Layout is the most powerful tool in CSS. It allows for responsive design just by defining the grids and the breaking points. Learn more about the CSS Grid Layout Here
The Other way you could make your site responsive is by using a front-end frame work such as Bootstrap. You can read the guides for the framework you chose and it will be straightforward. Most of them work similarly to the grid layout.
In recent years Google has made it really easy to see all the data about your site on Google. Their service, Google Search Console allows you to see what pages are indexed, crawled, statuses, submit sitemaps and loads more. It is a super awesome tool for working on your organic traffic.
In the new Google Search Console in 2019, On the sidebar under Enhancements labeled “Mobile Usability” You can see an error count and a valid count. Here you can see which pages are considered responsive by Google, and which are not.
Search Console will tell you all the data neccessary to fix your pages to make them valid.
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