It is important to get a better understanding of your traffic by using analytics tools. Specifically, Google Search Console will help us understand organic traffic to our site (well atleast from Google).
The Search Console allows for you to see queries that people find your pages from, the impressions and clicks for each query, or page. It is definitely a powerful tool to analyze your SEO progress.
When you open Google Search Console you should see tons of data about your searches. What do those numbers mean to you? Have you ever wondered about this?
Or when you look at specific pages and it defines their “Position”.
What does the “position” on Google Search Console actually mean?
Google says that “The position value in the table represents the average position in search results for the item in that specific row. For example, when grouping by query, the position is the average position for the given query in search results.“
And “The average position of the topmost result from your site. So, for example, if your site has three results at positions 2, 4, and 6, the position is reported as 2. If a second query returned results at positions 3, 5, and 9, your average position would be (2 + 3)/2 = 2.5. If a row of data has no impressions, the position will be shown as a dash (-), because the position doesn’t exist.“
Source: Google Search Console Help
How can we make sense of this?
The big confusion people get while looking at the this is a drop in average position. What does this mean? Well, it might be more beneficial to see what queries people are using to find you pages.
What happens is let’s say you had a post, and the average position has gone down. You are worried that other pages are now beating the rank. What could be happening is your post could get ranked by more generic phrases, just ranked lower. If you look at the queries panel in Search Console, it shows you the position each specific phrase will rank you for.
This means that a drop in average position could actually be a good thing (not very intuitive right?) Your post could be getting recognized under more search phrases which will up your traffic.
The graphs can be confusing to read. Note that any decrease in numbers could be simply explainable. Certain days you will find more queries for you then others, not every day is the same.