Learning the fundamentals of Long-Tail keywords is essential when you are initially starting to market your website. Luckily, I'm here to walk you through what they are, and how to use them. So lets first define what a Long-Tail Keyword is:
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail).
We use them because they target a more niche audience and they are less competitive.
Let's say you started a web hosting company, It's pretty hard to get the more generic keywords like "web hosting" or "host website". As you can see below these are the stats for the keyword "website hosting" on Google Adwords:
Adwords shows the competition is high, and the top of page bid is incredibly high. If you don't have that type of money, this is where Long-Tail Keywords come into play.
We wanna add a bunch of keywords that are less competitve, so we have more options to generate click but a cheaper PPC (price per click).
Take a look at this keyword I found related to web hosting:
"cheap web hosting services"
Or maybe you could do
"reliable web hosting services"
Those are the types of phrases we are looking for. Even though the average monthly searches are low, the competition is low too.
Start by adding about 100-200 of those. If you have trouble coming up with the keywords let me give you a couple resources that will help:
If you're writing a blog about a topic. Focus on targeting these specific long keywords to win traffic to your site.