What is SEO?

SEO stands for Search Engine Optimization. It is the various techniques you can use to increase the amount and quality of visitors to your site. The goal of optimizing your website for search engines is to make the search engines deem you worth a high rank.

Why is SEO important to you?

Google research has shown that 95% of clicks from all search queries are on the first page. That means that if your not there, you are missing out on a lot of organic traffic. You want to rank high for quality keywords that you truly believe you have the best content for. That’s what Google is ultimately doing to rank you, determining your contents value.

web rank statistics

When a search engine query results in inbound traffic, that’s called organic traffic. That is the type of traffic SEO will help improve.

How does SEO work?

Search engines want to show results by highest authority and relevancy. That is why I say, if you don’t believe your content is the best, it wont rank high. In a more detailed scope, search engines use tons of various technical indicators to determine how your site should rank.

The algorithms have been worked on for years, and have become increasingly advanced. This is an advantage to you if you know about SEO. All those specific things the algorithms look for, you will know.

How do I improve SEO?

Search Engine optimization is an ongoing and complicated battle. First, let’s distinguish two types of SEO, On-page and Off-page SEO.

On-page SEO

The various techniques you employ on specific pages when developing your website to help the search engine ranking. This can be making sure the page follows proper header formats, or the meta description and title tag etc. You want to focus on your targeted keywords and where they stand on the page. This is where content is key. This is where you need to first make sure your content is worth ranking high.

Off-page SEO

Off-page SEO talks about other techniques such as sharing the post and getting back-links, interactions with your post. You are basically trying to display the authenticity and quality of your site or page to the search engines.

On-page SEO Techniques

Backlinking

Putting links on your site to other high authority sites, gives improvement to you. Think about it, if you are telling your traffic to view an already credible source, it looks good for you! Take advantage of this. Lead people to other helpful resources aside from you.

You can also negotiate the other site administrator to put a backlink from their site to yours. This is a highly effective SEO tactic.

To get your site more backlinks easily, check out Backlink Beast

Keyword Research

Keyword research is a tecnique that involves researching and developing specific keywords to target for. You may want to look at the monthly volume of that search term, how competitive it is (determined by authenticity and relevancy of the current top ranking pages), and how relevant the term is to you.

It’s better to start with keywords that you are confident you can create top quality content for, rather then the ones with the highest volume. You also should learn about Long-tail Keywords while doing Keyword Research. It will teach you how effective it is to target lower volume keywords with less competition.

Meta Tags, Title, and Alt Attributes

This technique relies that you have done the Keyword Research for the page you are editting. In the section of your site you want to make sure you have the following HTML:

< meta name=”description” content=”*DESCRIPTION*” >

This will be a description of your page. Make sure to include your main keyword at least once in this description

This will be the title of your page as shown on the browser tab. You also want to include your main keyword in this section.

Alt attributes are attributes for the  tag in HTML. Wikipedia defines the alt attribute to be to:

specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.

Google will penalize you if you have  tags without alt attributes. So just add a small description of what the image is!

Headers

You know those tags you use in HTML (h1, h2, h3, etc…). They are referred to as headers.

Headers help search engines understand the layout of content on a page when it is crawling. You always want to include your main keyword in an upper leaver header near the top of the page.

There are other ways to improve how the search engines understand your content such as using the nav and the footer tag to specify containers of content.