SEO is an important component to marketing any site. If you are relying on traffic coming from Google Search then this should be a priority.
What happens after someone makes a search?
The top result on Google has a 33% chance of getting clicked.
That means if you’re not number one on the page, you just missed out on a visitor.
Organic traffic (resulting from a query on a search engine) is particularly important to your site. If you rank high for the right keywords, the right people will come to your site, thus increasing conversions.
This is completely opposite from paid traffic. It allows you to “cheat” and rank high on any keyword you want. This can be a good way to test and understand what keywords work for you.
An important point to note. There are a lot of good free SEO analysis tools available for you to use. I highly recommend running your site on one. It will help you track how well your changes are helping, along with identifying improvements on your SEO.
Improving your sites SEO can be a headache but there’s a few initial steps you can take. I’ve identified five easy ways you can improve your sites ranking with SEO.
Improve Page Loading Speed
This may not be one simple change to improve, but it is definitely something to keep in mind while improving your SEO. The page loading speed is important for two main reasons:
- Google identifies it and will rank your site lower automatically
- You will lose viewers that clicked your site in the first place
Check out this graphic:
The bounce represents someone leaving the site. You can see that if the site has slower loading time, you lose a lot of customers.
There are a lot of great tools out there for analyzing and offering solutions to slow page loading speeds. Heres some tools that I recommend you try running on your site:
Improve your websites speed by hosting with A2 hosting
Use Header Tags
This seems simple and not beneficial but it is. First, the header tags will help the user read the content better. It will give your website a more consistent style. Google will also recognize these tags and use them to seperate content and parse your page.
When i am referring to header tags, I’m talking about the
How do you use them and how do you use them correctly?
Well, let’s say you have a blog post, make the title an H1 tag, sub headers H2 tags and so on… this helps Google with understanding the page better.
Also, it can’t help to put keywords down in high priority header tags.
Optimize your Images
Images are great to use on your website. You don’t want a site will just walls of text right? Well its important you make these images optimized. This means: File size, file format. You can resize the images or compress them.
Here’s a few tools i recommend to compress those images:
If you are using WordPress, there are free plugins available to optimize images.
Add Alt Attributes!
Regarding your site images, ALWAYS include the alt-text attribute in an image tag. For Example:
From W3Schools the alt attribute is described to: “specify an alternate text for an image, if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it”.
This will show as an error if you try to Validate your HTML code.
Fix any Broken Links
Broken links or “dead links” can destroy your SEO rating, and it looks bad on the viewer that finds a path to an invalid page. This is an easy one to fix. Try one of these tools:
Not only are broken links bad for your SEO, they will deter your users too. Think about whenever you’ve hit a 404 on a webpage. It feels unprofessional to have a link that doesn’t work.